Is Apple just doing a clumsy “hard-sell” trying to push its latest “cool” technology? No, there’s a good reason for the Bonjour menu in Safari. Many of today’s network devices, like printers, network cameras, and home gateways, are configured and managed using a web browser. This is a great idea, except for one big problem: to access the device’s web page, you need to know what IP address to type into your web browser. Even if you know what address to type, typing IPv4 addresses by hand is barely tolerable, and being expected to type IPv6 addresses by hand is completely unreasonable. Bonjour solves this problem. Safari displays a list of Bonjour-advertised web pages it finds on the local network. To view a device’s page you simply double-click on its name.
If the only thing you see in your Bonjour list is the “About Bonjour” link, then possibly you don’t have any devices on your local network that are accessible using a web browser. Or possibly you do have some, but they don’t yet advertise that fact using Bonjour. Virtually all network printers made today support Bonjour, as do devices like Axis network cameras. Other devices are starting to support Bonjour discovery too. If you have a network device that you can access by typing its IP address, but it doesn’t show up in Safari’s Bonjour list, contact the vendor to ask about Bonjour support.
You need to add Bonjour support to your device. Information on how to do this can be found on Apple’s developer pages, and in the O’Reilly book Zero Configuration Networking: The Definitive Guide. Apple’s implementation of Bonjour for Mac OS X and iOS also runs on a wide variety of other platforms including Windows and Linux; it is Apache 2 Open Source and can be downloaded and used at no charge. Other Open Source implementations also exist, such as Avahi and JmDNS. If you're using an embedded development kit for your product, ask your development kit vendor about Bonjour support. For example, Microchip Wi-Fi kits include Bonjour capability. Android has native Bonjour support starting in API Level 16 (Jelly Bean).
Yes, just about any existing conventional web page can be advertised on the network, so that it automatically appears in Safari’s Bonjour list. There are many situations where it is useful for a network administrator to be able to make information available to users on that network. For example:
To have additional web pages show up in Safari’s Bonjour list, network administrators just need to add a few records to their existing DNS server.
Bonjour service discovery is not just for Apple products.
Bonjour (i) in Microsoft Internet Explorer on Windows, (ii) in Firefox on Linux, and (iii) in Chrome.